hero steel
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2026
Company
introduction
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Company introduction
Table
of
Contents
01
One AI Operating System for the whole company
02
What changes in the work
03
ARX, the application your team works in
04
Engineered around the business
05
The capability behind each installation
06
A foundation that keeps improving
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A company,
understood
as a whole.
The information is there. It sits across inboxes, spreadsheets, systems and the few people who know how things work, so a simple question takes days and still lands on the owner’s desk.

Imperium installs an AI Operating System that connects that knowledge. ARX gives every team one place to ask, understand and act, with the context of the business behind each answer.
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Built around
the work
that matters.
Sales needs to see where deals stall, finance a cash position it can trust, and operations the next action with a name against it.
We connect the records behind those questions and build the company’s own application around them, so the answer comes back in minutes rather than days.
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Company introduction
Imperium’s published
client indicators
3.1×
Estimated output uplift
per person
7.5
Estimated hiring avoided,
per company
$175,000
Modelled annual payroll
avoided, per company
5.6×
Estimated task-speed uplift
for work handled by the OS
Across selected interviews
52%
Estimated time returned per person
Company calculations from selected interviews, including targets, midpoint estimates and extrapolations. These are not measured portfolio averages or audited savings.
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Company introduction
Different businesses.
Specific work.
Hospitality & F&B
Continuum’s recruitment OS is scoped around a problem every growing group recognises: receiving applicants, screening them and agreeing the next step with each hiring team. Bringing those stages into one shared workflow gives every handover an owner and keeps each decision with the people responsible for recruitment.
Property operations
BDL’s engagement brings owner reporting and revenue management into one picture of the portfolio. The work starts with the information the business already holds, then connects it to the reports and decisions property owners depend on, staged around the business’s operating priorities.
continuumbdl stackedtrident
More time to
understand the client.
Trident Treehouse set out to cut the manual procedures and spreadsheet work that kept advisers away from their clients. Client knowledge becomes the context for research and preparation, so the information behind each relationship is ready before the conversation starts, and more of every adviser’s day goes to the person they are advising.
imprint genius
Company knowledge,
connected to the tools.
Imprint Genius describes a central OS that knows the business and its content, connects its apps and turns questions into presentations and finished work. Company knowledge travels with each task instead of being pieced together again in every tool, which is what makes the OS part of the team’s daily workflow rather than one more thing to check.
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Company introduction
Experience across
businesses and industries
The tools differ, but the problems repeat: knowledge scattered across teams, reports that take days and work that waits on one person.

Our company and team experience spans property, hospitality, retail, technology and professional services.
hpa lockupbutterflybdl stackedellecontinuumgeonettridentideal homescore concept livingimprint geniusictcsapaldistefaninivysiionapexionqsolarwylderbondscalehetonemarxeternalluxwallipa
Selected company and team experience, including earlier professional relationships.
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Company introduction
In the room
with operators
Questions from the people doing the work shape the product: visibility, accountability, adoption and time returned to the team.
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Live presentation · bringing AI into the operating conversation
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Recorded conversation · questions before tools
workshop questions
Talking through where the work stalls
workshop listening
Listening to how the work really runs
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Learning alongside business owners
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Workshop · from questions to decisions
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Company introduction
Company data, context and decisionsIllustrative exploded operating model. Source records connect to a shared plane of customers, projects, people, knowledge and invoices. Relationships and properties provide context for questions and human review. Ask with contextReview an actionDecisions & actionsCompany contextCustomers · projects · peopleKnowledge · invoicesRelationships & propertiesOwner · status · due dateBusiness dataFiles · records · systems
The company,
connected.
Every record is linked to the customers, projects, people and decisions it belongs to.
Scattered business data becomes company context, so ARX can help people decide and act with the whole picture.
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Company introduction
Across the business
In the work
The same foundation, configured around each team’s priorities.
building
Sales
Pipeline, follow-up and opportunity context
board
Marketing
Campaign evidence and creative work
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Finance
Cash, invoices and commitments
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Operations
Processes, exceptions and owners
people
People
Recruitment and shared knowledge
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Leadership
The company’s operating picture
continuum
Recruitment across a group
An engagement organised around applicant intake, screening and coordination with hiring teams. The workflow starts with a defined operational bottleneck.
trident
More attention for each client
Bring research and client context together so advisers can spend less time on manual procedures and more time understanding the person in front of them.
bdl
One view across properties
Connect owner reporting and revenue-management work around a property business, with delivery staged against its operating priorities.
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Company introduction
geonet
A clearer view of
a complex business.
GeoNet works across property development, sales and marketing. Its OS brings the company’s knowledge into the day-to-day decisions of its leadership team, connecting the information behind advertising performance, operating plans and the work moving through the organisation.
“It was understanding what was giving us a return on our advertising expense, where people were working effectively, and getting the information through the organisation as well.”
Chad Egan · Founder & CEO
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Company introduction
Client
stories
25
creative concepts
geonet
From campaign data
to a plan
Elissa Doyle, CMO, describes analysing a campaign, finding gaps and developing 25 creative concepts in 30 minutes. The OS brought several analytical roles into one working conversation.
trident
Advice with context
For Alberto Furger, the starting point is the client relationship. Reducing manual procedures and spreadsheet work creates room to understand each person’s needs, with company knowledge supporting the research and preparation around that conversation.
bdl
A property-wide view
Owner reporting and revenue management share one operating picture. The installation connects the property business’s information to the reports and decisions its team needs, with delivery staged around those priorities.
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Company introduction
The operators
behind the work
trident
Alberto Furger
Founder · Trident Treehouse
sean johnson documentary
Sean Johnson
Founder · BDL
A property-management business needs reporting, revenue work and owner communication to share the same context.
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Ben Barnes
Chief Operating Officer · GeoNet
A leadership role depends on knowledge that can move between financial models, plans, presentations and the people making decisions.
geonet
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The company.
In one place.
ARX is where the team works with its AI OS. Company knowledge, dashboards and connected tools sit in one working environment, configured around the business rather than around each tool.
Your app.
Configured for your company
Your KPIs.
Built around the work
On mobile
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Deployment-specific
A company-specific application
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Your identity and your team, on your own AI OS.
1,400+ ways to connect
shopify
Shopify
hubspot
HubSpot
salesforce
Salesforce
xero
Xero
clickup
ClickUp
googledrive
Drive
slack
Slack
notion
Notion
gmail
Gmail
whatsapp
WhatsApp
googlecalendar
Calendar
microsoft_teams
Teams
Explore the catalogue. Connect the tools you authorise.
The operating picture
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ARX
Your company’s knowledge, connected
The context behind every answer and action.
Multi-model
openai officialanthropic
OpenAI
Claude
deepseek
Self-hosted options assessed per installation
In Chrome
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Extension · private preview
Deliberate
permissions
server
Configured for the work.
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From the number to the next action
Prepare
Reports, proposals and follow-up
Collaborate
Share useful work and context
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Shared work
Product illustrations · fictional demo data
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Company introduction
See the number.
Understand the work.
The owner should see the number without waiting days for a report. Your company’s measures sit beside their sources, the work behind them and the people responsible for moving them.
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Revenue against plan · orders completed · cash in and out · team size
What needs attention?
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Start with the questions your team already asks. Agree the definitions and baseline, connect the right records, then make the operating picture part of the weekly work.
Source-backed product views with fictional demonstration data. The figures shown are not Imperium client results.
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Company introduction
Your company. Your application.
A dedicated desktop workspace, with company knowledge, working conversations and the tools your team uses. A mobile view keeps the same context close when the work moves.
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The full working environment
Ask with company context. Inspect sources. Prepare work and review actions in one conversation.
On the move
Mobile availability is deployment-specific.
Actual product-kit interfaces with fictional demonstration data. Desktop and mobile views are illustrative configurations.
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Company introduction
A year of progress
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NEXT
Deeper collaboration
across the team
A year of progress: four delivered quarters and a planned October on one railFive isometric discs on a horizontal rail. A document stack, a whiteboard with two people, two company buildings, a laptop in accent for the current quarter, and an empty dashed disc for the planned quarter.
Q4 2025
Applications built on expert knowledge
Structured company information
Taxonomy and retrieval
Search by meaning
Q1 2026
One view of company knowledge
Shared business definitions
Clear workflow ownership
Operational partnerships
Q2 2026
Continuum recruitment
Core Concept Living
Answers that show their sources
Company dashboards
Retrieval and memory
Q3 2026
NOW
Each company’s own app
Approvals for connected actions
Team onboarding
A catalogue of 1,400+ tools
Sharing across the team
Oct 2026
PLANNED
Shared work that carries
the company’s context
Development themes, not exact release dates. October 2025 to April 2026: the company’s account. May to September 2026: dated records. October 2026: planned.
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Engineering.
Inside the business.
The installation succeeds when the team can use it on real work. That takes engineering, an internal owner and a clear outcome.
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Company introduction
The capability behind an installation
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KNOWLEDGE ENGINEERING
Structure company information so context can be found, understood and traced to its source. Taxonomy and retrieval make the knowledge useful beyond a single conversation.
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SYSTEMS ENGINEERING
Connect the data, tools and permissions behind daily operations. Each installation has to reflect how the company actually works, from the source of a record to the team responsible for using it and reviewing the next action.
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OPERATIONAL UNDERSTANDING
Work with sales, marketing, finance and operations to decide what matters, what should change and how the team will measure progress. A defined workflow, an accountable owner and a useful baseline give the installation a practical starting point.
Architectural frames are editorial B-roll from the published film and do not show Imperium facilities.
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Company introduction
Experience that
informs the work
Our background combines software, data procurement, migration and resource-planning systems for large organisations with the analysis of marketing, sales and operations. That experience informs how we structure company knowledge, connect its systems and improve the work behind the numbers.
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doc
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SOFTWARE & DATA SYSTEMS
COMMERCIAL OPERATIONS
Founder-reported professional background. Prior engagements are not current Imperium customers or endorsements.
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Company introduction
The
Founders
Product engineering and commercial operations meet in the same responsibility: understanding the company, building around its priorities and helping the team put the OS to work. The founders remain accountable for the quality of that relationship.
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Alex Kaymakanov
Chief Executive Officer
Leads company direction and product, drawing on software, data procurement and resource-planning experience. His focus is the architecture behind ARX and the engineering standard required to make company knowledge useful in daily work.
archie nash portrait
Archie Nash
Chief Operating Officer
Leads operations, installation and customer success, drawing on the analysis of marketing, sales and operating performance. His focus is a clear business problem, useful measures and the internal ownership needed to make the OS part of everyday work.
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Company introduction
Principles
for useful AI
An AI OS earns its place through the work it helps people do. These principles guide how Imperium builds and runs every installation.
Start with the company
Learn the tools, responsibilities and daily work before configuring anything.
Show the source
Make company context available for review alongside the answer.
Keep access deliberate
Set connections and permissions around the people who use them.
Build with the team
Install alongside the people doing the work and develop internal ownership.
Stay accountable
Keep engineering close as the business and its workflows change.
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Company introduction
“Reduce the time we spend on manual procedures and workflows and filling out spreadsheets…”
ALBERTO FURGER
trident
A 2025 Project NANDA report found that most organisations studied had not demonstrated measurable business returns from GenAI.
Context that stays useful
The underlying model will change. The company’s knowledge, definitions, workflows and permissions are the foundation the team keeps building on.
People who can use it
Archie’s emphasis is internal champions: people who learn the OS, test it against real work and help the rest of the company adopt it.
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A company built
alongside companies.
The product takes shape alongside the people doing the work. We map the company’s questions, build around its priorities and stay close as the team puts the OS to use.
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Company introduction
One responsibility,
from build to operation.
Build.
Run.
An installation and an
ongoing engineering relationship.
Software and engineering, together.
Knowledge foundations, agreed workflows, daily team operationAn archive of documents, a workflow engine with review, and a working laptop form one continuous operating system.
Understand
Map the company,
its tools and the work.
Connect
Build the context
and agreed workflows.
Improve
Support adoption
and refine the OS.
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Company introduction
The architecture
behind useful work
An overdue invoice belongs to a customer, a project, a conversation and the person responsible for chasing it.

The AI OS keeps those relationships together, so every answer starts from the business itself rather than an isolated prompt.
building
Customers
people
People
doc
Knowledge
server
Integrations
laptop
Applications
warehouse
Operations
calendar
Commitments
envelope
Conversations
board
Measures
gate
Permissions
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Company introduction
Installed with
the people
who use it
Choose an internal champion and a real workflow. Establish what good looks like, then work through the difficult cases together.

The goal is capability inside the business: people who understand the OS, trust its boundaries and can use it without waiting for the owner.
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Working through the company’s own questions
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Building capability with the people doing the work
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Company introduction
Built around
different
businesses
A property company and a sourcing business start from different places. The same foundation becomes useful through each company’s own knowledge, working practices and connected tools.

Each installation begins with a defined scope and keeps improving as the team uses it.
shanny film
core concept living
core concept living
Context for a
property business
A quotation can depend on the customer, property, furniture package and drawings. The OS brings that context into the task.
imprint genius
Knowledge connected
to the tools
Isaac describes a central OS that knows the company and its content, connects its apps and helps turn questions into useful work.
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imprint genius
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Company introduction
Security is part
of the installation
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The deployment decision starts with your requirements: where data lives, who can access it and which actions ARX may take.
Deployment choices
Review hosting, data location and model requirements with the people responsible for your systems. The right configuration depends on what information the business holds, where it is permitted to go and how the team intends to use it. Those requirements inform the installation before connections and workflows are agreed.
Access and actions
Connect approved sources and configure permissions around the team’s responsibilities. Agree who should see the underlying information, who can prepare work and which actions need review before reaching a connected tool. Begin with a defined workflow so that access and operational responsibility can be considered together.
A clear security conversation
Evaluate the documented controls and current compliance status with the people accountable for security. Discuss the proposed configuration, the AI models it uses and the responsibilities on each side. The security review should establish what is supported for this installation, what requires further work and what evidence the company needs before proceeding.
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Company introduction
The disciplines
behind the OS
duo whiteboard villa
Working session · mapping the company before the build
Architecture, product engineering, security, design and delivery.
Architecture
Eddie Wong
Chief Architect
Engineering
Nirav Shah
Lead Product Engineer

Otto Bonilla
Senior Software Engineer
Security
Yuri Ivanov
Chief Security Officer
Experience
Amjad Ajzannay
Product Experience Lead

Bailey Spitzer
Creative Director
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Company introduction
A culture close to the work
alex stage keynote
On stage · AI operating systems for business
culture villa eveningevening loungeculture villa glassroomevening conversationprecision client greeting
Working sessions turn questions into product requirements. Conversations keep the engineering grounded in the company’s reality.
Time together, beyond the screen
Company workshop · space to work together
Conversations with operators
GeoNet · meeting the leadership team
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A foundation
that keeps improving.
As models improve, the company’s context and workflows become more valuable. The aim is to make that foundation useful in more of the work.
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Company introduction
Where the next work goes
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A company-specific experience
Keep making the application fit the company’s identity, vocabulary and operating priorities.
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Collaboration with context
Help teams share useful work and its supporting context, with a clear recipient and next step.
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More connected work
Expand the useful workflows around authorised tools, with outcomes and permissions agreed for each company.
Development direction. The views above illustrate current product patterns, not dated release commitments.
archie alex speaking
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Company introduction
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From information
to operating advantage
When the information does not join up, the usual fix is another hire, and payroll grows faster than profit. The owner still chases spreadsheets and conversations for a straight answer, and decisions wait on the same few people, however many are hired.
We begin with the business: its customers, responsibilities, definitions and the bottlenecks holding people back. We connect the relevant systems, structure their knowledge and build an application around the way the company operates. That gives each installation a practical purpose and a clear relationship to the work it supports.
A useful answer carries the context needed to evaluate it. The team can inspect the evidence, prepare its response and review an action before it reaches a connected tool. Imperium builds and maintains the AI OS alongside the company as its knowledge, people and priorities develop.
Built around the company. Improved through the work.
See your company whole.
Build around what matters.
Find where your team is losing hours before you make the next hire.
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